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Alliant Health Plans Sponsoring the 2012 Dalton Red Carpet Half Marathon

Dalton, GA, March 21, 2012 – Alliant Health Plans is sponsoring the 3rd Annual Dalton Red Carpet Half Marathon, which is scheduled for Saturday, October 6, 2012. The race which is organized by the Dalton Area Convention and Visitors Bureau will include a half marathon, 5K and 2K fun run and is scheduled to take place starting early Saturday morning, followed by a concert later in the day.

“We love to be involved in our community, and Alliant Health Plans really cares for the health of the people of Dalton, so we are happy to continue our sponsorship of this event,” said Mark Mixer, Alliant’s Vice President of Marketing. “We encourage runners to follow Alliant Health Plans on Facebook and Twitter and take advantage of our training tips.” This is part of Alliant’s 2012 campaign titled “On The Move,” which encourages Georgians to get active and become healthier today.

All proceeds from the event will benefit Family Promise and City of Refuge. “We are very excited to be helping support these great local charities again,” said Al Ertel, Alliant’s Chief Operating Officer.  “We enjoyed working with Amy Kleem and Pamela Cudd, and were inspired by their commitment to affecting real change in the lives of the people that they serve.”

If you want more information on the Dalton Red Carpet Half Marathon or would like to register please visit www.daltonredcarpethalfmarathon.com


Understanding the Financial Exposure of Owning a Health Insurance Policy

Every employer is struggling with health insurance costs. How much can we afford and how much will employees share? For many people, health insurance equals peace of mind. But you have to look at the total cost of care — insurance plus cost sharing (deductible, co-pays, co-insurance).

“A lot of people are under the impression that if the doctor says you need it, the health plan should pay for it,” says Al Ertel, chief operating officer for Alliant Health Plans. “Many figure, under a worst-case scenario, they might be out a few hundred to a few thousand dollars and, overall, they think they have complete protection. Most people don’t understand their responsibility or, in numerous cases, their financial exposure.”

Smart Business spoke with Ertel about why it’s important to be aware of your financial exposure when purchasing health insurance, and how employers can pick a plan that works for their employees and their bottom line.

Why have financial exposures gotten so large?

As premiums increase, employers must look for ways to offset the cost. They can raise the employee contribution or change benefits by raising the deductible or co-pay amounts. Each time an increase occurs, it shifts the financial obligation onto the back of the employee or plan member. That seems to be the fairest way for employers to continue to offer benefits and engage the members in an ever-changing health care environment. By changing benefits there may be no increased cost on the premium itself.

How does this cost shifting impact employees?

For example, the employer increases the physician office co-pay from $25 to $40. If you are healthy and see a doctor once or twice a year, that increase may be no big deal. If you are chronically ill and need to see a doctor frequently, that change may have added $500 or more to the cost of care in the new year.

What are the dangers of not understanding your exposure?

Many decisions are made by looking at co-pays and whether your physician is ‘in-network.’ People think, ‘I’m not going to be in the hospital for a week, or have any outpatient surgeries. I’m going to pay $25 to see my doctor, $10 for my prescription (and my monthly premium).’ But that isn’t the total picture. In many plans, co-pays apply for prescriptions and physician office visits. Then there are the tests, labs, x-rays or other outpatient testing, CT scans or MRIs. What about an outpatient procedure or surgery or an extended hospital stay? The deductible and co-insurance applies, but to what and how much? Statistically, most people do not have enough claims to reach their deductible. Those that do may end up meeting their deductible and the co-insurance out-of-pocket maximum ($5,000 to $10,000.)

How can these exposures occur?

Let’s say eligible expenses from the hospital are $20,000. You immediately owe the deductible. For this example, consider a $2,000 deductible. There is 20 percent co-insurance on the next $18,000. Or $3,600 is still owed by you. You’ve paid $5,600, and it’s assumed that once out of the hospital you’re healthy and can go back to work. This is not likely as there are usually residual costs associated with rehabilitation that may require co-payments. Those costs are determined by the plan. The actual items covered are explained in the information provided by the insurance carrier or the benefit booklet from the employer in the case where the health coverage is being self-insured. The point is the information is usually available before benefits are required. Employers must continue to communicate and educate employees about the health coverage being offered.

How can employers determine what level of exposure is best for their health plan?

The higher the cost sharing or risk being moved to employees, the lower the premium you will have to pay out. What is ‘fair’? The hard part is how to strike a balance when deciding. Employers are making financial decisions for the company. Yet the new benefits will apply to them and their family. The total financial exposure has to be considered. If the benefits remain ‘rich,’ premiums increase as benefits are enhanced or added. Many employers are looking to offer a more complete program that includes employee responsibility for wellness or at least health improvement. If you practice healthy behavior, out-of-pockets or premium sharing may be reduced.

How can employers ensure they are making the right choice?

Employers struggle with this. What is the most cost-effective and best value for the company and in the best interest of my employees? In simplistic terms it is an economic decision for the company. But we want to take care of our employees and recruit for the best and brightest. One of the answers is choice. Offer a couple of benefit plans.

Employers are freezing contributions. By defining their contribution now and in the future employers are limiting their exposure. That means greater responsibility to educate and communicate available options to the employ. What does the health coverage include — deductible amount, out-of pocket maximums, co-pays, drug cards, physicians, hospitals and exclusions? Any required activities that may lower employee costs — smoking cessation or exercise? Any additional value-added programs? Employees tend to look at health coverage differently than an employer and especially if there are specific health care needs.

The right choice is the one determined by you. Each employer’s specific needs and circumstances are different. And with the unknowns created by health care reform, it’s bound to get just plain crazy.


How health insurance agents provide value in the new landscape of health care

Do employers want to stop offering health insurance? Most employers provide health insurance for the same reasons today as they will in the future: it’s an employee benefit that hopefully sets them apart from their competition to obtain and retain qualified personnel.

Health care reform may change the buying process drastically. Employers will not be required by law to offer health insurance, but they face financial penalties if they decline to do so.

“There will be difficult decisions ahead,” says Albert Ertel, COO of Alliant Health Plans. “That decision-making process needs to be a team effort between the employer and their professional insurance agent or consultant. It’s an integral part of the value provided. Who else will have the employer’s back during this time of transition?”

Smart Business spoke with Ertel about why professional insurance agents are a vital part of the new health care landscape.

Why are insurance agents important?

Health care reform may force a dramatic change in how health insurance is to be purchased. One facet being discussed is the health insurance exchange: national or state exchanges. If the Supreme Court ultimately decides on the insurance mandate, every individual will be required to obtain his or her own coverage. Employer-sponsored plans qualify. But to collect any subsidies, individuals must purchase coverage through an exchange. Can this be done effectively over the Internet without assistance?

Consider some examples. You want to travel from A to B. Purchasing airline tickets is a single, simple transaction. You can purchase car insurance the same way. It is simple and a single transaction. You want to insure your car against damage. It’s easy until you have a claim. Even though most folks don’t have a claim but once every 10 years, an agent is the preferable source of purchase and service.

When shifting the discussion to health insurance, transactions multiply. It gets complicated: premium, plan design, provider network, etc.; claims from doctors, hospitals, labs, etc. So many transactions must be paid. What is the responsibility of the patient versus that of the insurance company? Getting answers can be rough. Much of a health insurance agent’s work starts after a policy has been implemented and the insured has received care.

What does the role of agent entail?

A typical approach to the human resources department used to be ‘I believe I can bring you a better benefit program at a lower cost than you have today.’ The agent would conduct a survey of the current program that is in place: benefits, rates, claims experience, known health issues, location of employees. Are employees all in Georgia, or scattered throughout the country? Are you fully insured and large enough to consider self-insuring?

Today it is different. A longer-term approach must be considered. Employers are looking for wellness, disease management and additional ways to hold down costs. Employers need to review their contribution strategies. How much is appropriate for employees to share in the costs? Should they increase the deductibles and/or co-pays? What about health-saving accounts (HSA) or health reimbursement accounts (HRA)? An agent can offer a cost/benefit analysis for numerous options being considered. The value proposition gets started once he has the information. Once a game plan has been set in place, it’s time to ‘shop,’ which means requesting programs from different insurance companies and producing an analysis to determine the best product.

Service cannot be taken for granted. A trusted agent could also assist with educating employees and dependents.

Why is that education necessary?

HR departments take on many roles and health insurance can be a drain on employees. Working with a professional agent may provide additional resources without increasing staff. Agents offer dedicated expertise and assistance without increasing payroll. They have a role and responsibility to assist employees’ understanding of the health coverages offered at the company.

Employees receive an ID card and a certificate of coverage or summary of benefits. Most people do not read the certificate until after they have sought and received care or treatment. So many employees/patients work the system backwards. A physician order does not guarantee the service is covered under the plan. Insurance is a contract for specific benefits at specified levels of coverage. It’s meant to provide financial support after illness or injury. Today, plans must include preventive care and wellness. It adds new costs intent on getting people to their physician sooner rather than later, because prevention tends to be less expensive over the long haul. Creating a complete message is important; prevention, wellness, diet and exercise can be offered through the employer with the right help.

How are these agents compensated?

Health care reform is creating static. A great misnomer among congressional delegates is that health insurance agents are paid 15 to 20 percent of premiums collected. That is such a fallacy. Agents can be, and many are, a tremendous resource and compensation needs to be fair and reasonable. Health care reform may make it very tough for carriers to compensate agents. New rules will require insurance carriers to pay out 80 or 85 cents of every premium dollar for medical costs. After administrative costs, taxes and a small margin it leaves a very small amount to compensate or pay for agent services. As noted previously, exchanges will be an option for the purchase of health insurance. Every employer should have the option of professional expertise without added costs. Health insurance isn’t just a financial decision. Its impact goes home to the family.


Alliant Health Plans: Health Insurance With a Personal Touch

Can an employee personify a company?

Meet Emma Stacey Leigh, senior sales executive of Alliant Health Plans. Leigh has added her personal touch in numerous waysduring her dozen years with Alliant.

Based in Gordon County, Alliant was founded by medical providers 13 years ago. It is the state’s only Provider-Sponsored Healthcare Corporation (PSHCC), allowing it to operate in the traditional insurance marketplace.

“Our client base is small to mid-size employers frustrated with rising health care costs and increasing regulatory requirements,” says Chief Executive Officer Judy Pair. “Alliant’s goal is to ease the burden by offering face-to-face customer service.”

That’s where Leigh comes in. She has built relationships with producers, or agents, who represent Alliant’s health plans to employers and individuals.

“I love what I do,” Leigh says. “Selling is my passion. I’m a people person, and I’m good at developing relationships. Truly, it’s all about listening.”

“The company emphasizes our commitment to customers who buy our products and the producers who sell them,” Pair says. “Leigh has the entire company behind her.” That’s a company in which women make up three-fourths of all employees and half of senior management, including the CEO and CFO. Leigh’s impact goes beyond sales. As a licensed lobbyist, Leigh represents Alliant to Georgia legislators to influence how health care laws impact customers.

Leigh, a mother of three, is now pursuing a law degree – successfully, too. She is a member of the National Honor Society.

Alliant looks out for members, also. It was the first in Georgia to offer a no-cost rewards program to members who engage in healthy behavior, such as getting physicals and mammograms. And its members are provided their own Personal Health Record (PHR), a no-cost, Alliant Health Plans Health Insurance With a Personal Touch comprehensive online tool to share health information with their doctors.

The local emphasis extends from producers to plan members, which is why Alliant participates in community events and supports area charities.

“We want to serve local people with compassion for a long time,” Chief Financial Officer Sara Carpenter says. “Our plan members are like family. We’ve had a history of developing relationships, and it’s proven successful.


“Emma Stacey’s strengths are she is ‘locally grown’ and she brings a deep understanding of insurance and issues facing Georgia business owners,” Carpenter says. “This means offering real solutions to producers who help employers make health insurance decisions.”

This article was published in Forbes September 12th, 2012.


Brokers remain crucial to allaying employer fears

The rising cost of health insurance looms large among business decision makers. 92% say they are concerned. 73% are “very concerned.

 

 

 

 

 

 

 

63% of surveyed businesses see their broker as being a business partner rather than just middlemen offering products and basic or administrative services.

45% of those surveyed claim to be very unlikely or somewhat unlikely to purchase a health insurance product at a lower cost than a current plan from a government- sponsored program without the assistance of their broker or agent.

*This post originated benefitspros.com


How health care reform will change health insurance purchasing for small businesses

Much attention has been paid to the American Health Benefit Exchange, the facet of the Affordable Care Act (ACA) designed to help individuals who do not have employer-provided insurance.

The ACA also requires states to utilize Small business Health Options Program (SHOP Exchange). Each state is required to set up these exchanges by Jan. 1, 2014.

“Both the state of Georgia and Georgia businesses will face challenges when it comes to meeting requirements set forth in the ACA, or health care reform law,” says Albert Ertel, COO of Alliant Health Plans.

Smart Business spoke with Ertel about how health care reform is changing how your company purchases health insurance.

How can SHOP exchanges help small businesses with health care costs?

The whole idea of health care reform is to reduce the number of uninsureds by lowering costs. But the law is not addressing the cost of care. It is attacking the cost of insurance, and adding hopefully lower-cost alternatives.

The goal of these exchanges is to create a well-functioning marketplace providing an array of affordable, high-quality health insurance plans for small businesses and their employees.

States can combine individual and small business exchanges — an option with many proponents, because expanding the pool would mean more competition among insurers, which leads to more choice and should result in better pricing for consumers.

Also, companies that purchase insurance through the approved exchanges may be eligible for a sizable health insurance tax credit. The credit is based on an employer’s number of employees and average payroll. If the average payroll is less than $25,000, the employer receives 100 percent of the premium through the tax credit. It declines proportionally as average payroll increases to $50,000, at which point the credit is no longer available.

How will small businesses determine whether they’re eligible to participate in an exchange?

Currently, Georgia law defines ‘small businesses’ as two to 50 employees for insurance purposes. The federal law indicates eligibility is up to 100 employees. This leads to two important questions: Will single entrepreneurs become eligible? And what will Georgia decide?

What issues will the state of Georgia run into when implementing exchanges?

Numerous decisions will have to be made. First, whether the exchange is going to be public, private or a combination — the state of Georgia is working through that now.

There are questions about whether the SHOP exchange, single or multiple, will end up competing with individual exchanges. Also, there will be competition outside of the exchanges. For small business health insurance, price is king.

Additional considerations include a regional approach to the exchange, dividing Georgia into regions, similar to the approach used to enhance competition for Medicaid plans. Or another option is joining states to form a ‘compact.’ Adding multiple states to an exchange is a double-edged sword. With that expansion, you may eliminate competition by turning it over to the big players in those states, because they are already there.

What can states do to help exchanges be successful?

They have to understand what their constituencies are: small and medium-sized businesses. They must decide if they are going to do it on a defined contribution basis, and whether they are going to set up an active or passive exchange. Competition should rule, and my bet is that Georgia will choose a ‘passive’ approach. Most involved in the current committees do not want to add more levels of bureaucracy, which is something they would have to do with an ‘active’ exchange. The state would have to set up a separate committee to approve not only the carriers, but also the plan designs.

One of the keys to the success of the exchange will be the technology that is needed. If the exchange is going to be charged with approving and monitoring whether individuals qualify for the tax credit, there has to be successful transfer of qualifying data sets and information provided by the employer to the exchange. An example is payroll through the IRS. Ensuring qualification may need to occur as often as quarterly, or will be an annual process, so there will have to be an active link to the IRS, Department of Labor, HHS and several state agencies. There are many issues yet to be defined.

What are some potential problems ahead?

Health care reform expands the definition of eligibility for Medicaid. With the increased definition, Georgia may add up to an additional 850,000 to Medicaid. That’s going to be very costly.

Also, as long as it is an employer-sponsored plan, health insurance is deductible as a business expense, allowing employers to continue to provide the insurance. Also, the current system allows employee payroll deductions to be done on a pre-tax basis. That option will be lost in the individual exchange, because individual insurance is purchased with post-tax dollars.

That whole system could be up in the air, because Congress has talked about an option to reduce the deficit, which is to eliminate the tax deduction for employer-based health insurance. You talk about blowing up a system — with unintended consequences. With no incentive for employers to provide insurance, the number of uninsured goes through the roof. If you give the individuals the choice without serious penalties, many would take the ‘insurance’ dollars and fend for themselves. The result is the loss of a significant amount of people in the insurance pool, which hurts these exchanges, because insurance relies on a large pool of covered lives to be successful. I agree changes are needed, but an exchange may be unnecessary when we already have one — it’s called ‘the market.’


Staying competitive: How employers can rein in health insurance costs while still providing benefits

Rising health care costs are putting more and more pressure on employers every year. Providing a desirable plan has become an enormous expense, but companies still need to offer health insurance benefits to stay competitive and recruit.

“Health insurance is no longer an employee benefit; it’s a cost of doing business,” says Albert Ertel, COO of Alliant Health Plans. “You have employers trying to find a balance between what they can afford and what the employees desire.”

Smart Business learned more from Ertel about how employers can find that balance.

What options do they have to keep the costs manageable while also offering a quality benefits program?

One of the mistakes employers make is looking at their health plans on a year-to-year basis instead of using a long-term, multi-year approach. There used to be 10 to 15 insurance companies employers could get quotes from that would compete for their business. There are only a handful of competitors in the business now, and options tend to be homogenous. Companies don’t look at the true cost of changing carriers.

What should employers look for in a health insurance carrier?

They should look at the price point and the availability of services. One universal truth is that health care is local. Looking at the provider directory may not provide solutions. Look for a company that wants to work with you over the long haul. This opens the door to develop that multi-year or long-term approach. Too many people just say, ‘Here’s the low rate this year; it’s time to move.’ Disruption adds to the cost of changing carriers. Once you change carriers four or five times, you’ve gone full circle and not accomplished anything positive for your employees. In the real estate market everyone looks at location, location, location. In the health insurance business, people have a tendency to be very short-sighted and look at rate, rate and rate. Health insurance is a product for which you truly get what you pay.

Besides price, what should employers consider when looking at health insurance?

The basics are the price, the benefits and the network that employers have a tendency to focus on. After those three factors, you should consider the true level of customer service, level of employee education, hands- on service and no-cost, value-added services guiding people to healthier decisions. If you only compare the basics, you’ll have a tough time differentiating one carrier from another. Although employees aren’t involved in the decision of where to buy coverage, every employer out there knows that a benefit is no longer a benefit if it’s a ‘hassle.’ I’m talking about picking up a telephone and talking to a person. You need a focused point of contact — those touch points that are truly hands- on, truly person-to-person.

Employers want to do the right thing for their employees. But the amount of information most employees know about their health insurance is printed on their ID card. That’s about as in-depth as they go until they
need it.

How can employers educate their employees about their health insurance?

Let’s ask the right question: What do my employees really need versus what do they want? Most employers rarely ask. Now you’re providing value, so give them the opportunity to learn about what they’ve got. The annual enrollment period is a great time to educate and inform employees about their benefits. Unfortunately, a lot of employers just get an application filled out. But what does a new application mean to an employee and his or her family?

One idea that works well is to invite the employees’ spouses in for these meetings. Why? Seventy-seven percent of health care decisions are made by women. So involve the spouses.

What is the benefit of educating employees about the plan?

The biggest benefit is truly imparting the knowledge of the cost of medical care and the value of the insurance plan the employer is providing to them. Most employees don’t understand how much it costs. All they know is how much is being taken out of their check.

The other thing they know about the cost of their health insurance is the co-pay. If their doctor’s visit only costs them $20, then why is the company taking so much money out of their account? You have to help them understand their cost is only the tip of the iceberg.

What are some of the factors contributing to high costs?

When you look at the process of pricing health insurance for a company, you look at the demographics of the group: age, sex, family participation in the group, the plan design they are interested in, where they are located, the health of the group, whether it’s through claims experience or health histories. Then the bargaining starts. The risk is determined and benefits may be modified.
How can employers marginalize those factors?

I’m a big believer in personal responsibility. People want to work for employers that take the time, not just in an enrollment meeting, but with a truly educational total approach to employment and benefits. Large or small, the companies people want to work for are ones that give employees the tools to make their own decisions. If you give people responsibility, eight out of 10 of those people are going to rise to that occasion and many exceed it.

In the health insurance business, the best way to bring down costs is by being healthy. That is why preventive care and wellness programs are so important and need to be considered.


The cost of wellness: How to develop a health benefits strategy that works

Wellness programs continue to receive the spotlight as a way to counteract the rising costs of health insurance. But do they? Many experts see wellness programs not as a cure-all but an integral part of
a new beginning.

“Promoting healthy lifestyles and positive behavior choices is always a good thing,” says Mark Mixer, vice president for Alliant Health Plans. “It is difficult for employers to realistically gauge the impact it will have on health insurance premiums. The smaller the employer, the more difficult it becomes.”

Smart Business spoke with Mixer about how to tell if a ‘feel-good’ solution makes fis- cal sense for your company.

Why are wellness programs becoming prevalent?

The unceasing trend of double-digit increases has employers frustrated, and solutions are elusive at best. Professional insurance advisers are compelled to provide solutions, and many have become advocates of wellness programs. Even the new government mandated benefits will require a well-ness component. Employers logically want ROI calculations that show substantially lower costs.

Unfortunately, the excitement is short-lived once employers are told these programs come at an additional cost, above the insurance premium already being paid. Unless the end result of a wellness program will put an immediate and substantial dent in costs, it may be put off. The downside is unrealistic expectations on what wellness programs can truly provide and how they can benefit or enhance an employer’s benefit program.

Do wellness programs benefit employers?

To answer that question, we have to under- stand the core precept of insurance, which is ‘risk.’ Virtually all midsized to small employers are ‘fully insured,’ which means the premium payment they make effectively ‘transfers’ the risk of health care claims to the insurance company. Larger companies are typically ‘self-funded,’ with the employer paying the claims and assuming the risk (even though the employer may have an insurance company handling the transactions or taking the risk for the catastrophic claims on its behalf).

So here is the critical question: If a wellness program is beneficial, who benefits? In respect to premium costs the answer is the entity taking the risk. Why would an employer (fully insured) add additional costs of a wellness program when the risk — and thus the upside or benefit — is gained by the insurance company? Shouldn’t the company holding the risk pay for such programs, since they will reap much of the upside? Only the insurance company, or a large employer, has enough people to positively bend the cost- curve by employing wellness programs. It is virtually impossible to calculate the savings in a fully insured group (small to midsized company) with any accuracy.

Employers want the best for their employees, and for them to exercise, stop smoking and eat right. But there is a catch. Unless the insurance company is also invested in the results and can measure them, a realistic ROI is impossible to determine. If the carrier is not paying for these results, ask why. This is the logic we used to become the first health insurance company in Georgia to offer an incentive-based wellness program that is paid entirely by us — the insurance carrier — yet all parties have an opportunity to benefit.

What major mistakes do employers make when developing a benefits strategy?

Employers spend their time operating a business and minimal time on benefit planning. Not having a long-term, well-structured
benefit strategy is the most common mistake. Another common mistake is not working with an experienced benefit adviser.

Failing to ask employees what they really want is a very common oversight. There is little to no collaboration with the very people employers are trying to retain. Unfortunately, this can’t be done one meeting 30 or even 60 days before the benefit plan’s renewal. For many employees, and employers for that matter, health insurance is perceived as a hassle. Oftentimes this is a result of not providing adequate choices based on employee needs and budgets. For instance, employers might be surprised to find that employees would be happier if they had a less rich, and less costly, medical plan if they gained access to a vision or a long-term disability benefit.

What can employers do to combat rising costs?

Gone forever are the quick fixes that instantly generate substantial savings. The fixes available today are incremental and must be thoughtfully combined. A professional agent or adviser can provide insight on various plan and contribution strategies that you may not have considered. These strategies can help to properly align your benefit goals.

There is much more to employee benefits than health insurance — and unless the company is promoting a wellness ‘culture,’ wellness programs probably won’t have much impact. Yes, we should all promote healthy behavior, but gaining measurable savings on health insurance premium costs needs to be more than negligible.

Our innovative wellness program is entirely incentive-based. This allows us to laser in on behaviors that drive costs down for our whole population and provide our employer clients with positive and rewarding messages for their employees. These incentives act as a motivational tool that keeps employees engaged, and it doesn’t add to costs.

Employee benefit programs are supposed to help employers recruit and retain quality employees. Every decision surrounding benefit planning should accomplish one or both of those objectives. For most employers, health insurance is one of their largest expenses, after payroll. If it doesn’t help you recruit or retain employees, then why spend the time and money? Think of health insurance as the final piece of a larger puzzle and wellness programs as the thread that weaves its way through all the pieces.

Interviewed by Matt McClellan of Smart Business Atlanta


The reform impact: What health care reform will mean to your business

No matter where you turn, people are talking about health care reform or health insurance reform. The big question on most employers’ minds is how the recently passed health care legislation will affect their businesses.

“Employers are asking a lot of questions and not getting any concrete answers,” says Albert Ertel, chief operating officer of Alliant Health Plans.

The uncertainty has made it difficult for employers to develop a plan of action, but Ertel says staying informed will help keep them prepared for whatever happens.

Smart Business spoke with Ertel about how unintended consequences of health care reform could affect cost and quality of care and what you can do about it.
What has been employer feedback on health
care reform so far?

The 2,000-plus pages within the Patient Protection and Affordable Care Act (PPACA) is the law of the land, but there is no one place employers can go to get answers. The questions employers have been asking about the PPACA are designed to shed some light on some simple but very important issues that may impact their business both immediately and in the future.

  • Do I need to change my health insurance plan and when?
  • What will it do to the rates I am paying?
  • How will it affect my employees and their families?

Fear of the unknown and contradictory government statements have led some to false beliefs. Some people have been acting under the assumption that if they have a plan in place today, they need not do anything. That is not necessarily the truth.

What are some potential unintended consequences of the reforms?

The regulations that are slowly dribbling out will generate rules that may end up having a number of unintended consequences. They include but are not limited to the following:

  • Increased insurance costs
  • Increased utilization of emergency rooms
  • Exacerbation of physician shortage
  • Government focus on cost cutting that affects access and quality
  • Reduced R&D (lower margins will lead tocuts in all areas of health care)
  • Private insurers having to follow government guidelines
  • Increased ‘medical tourism’ — sending patients overseas for elective procedures

How are those consequences affecting the
cost and quality of health care for employers?

First, enhanced benefits are not free. Someone has to pay for the new ‘well care’ benefits added by the new legislation.

Second, adverse selection adds unknown and potentially tremendous risk. Several pundits are criticizing insurance carriers for increasing premiums today to prepare for the anticipated costs that will follow. One example is that employers must provide health insurance to dependents up to age 26. And it’s important to note that required proof of quali- fied eligibility is non-existent. Also, coverage must include payment for any pre-existing conditions. The additional risk adds up quick- ly and must be passed on through increasing premiums.

Third, the whole dynamic of purchasing
health insurance is changing. Will employers look to their professional agent or consultant or go directly to the ‘exchange’? Health insurance is not a commodity. It is a contract for payment of health care services that are medically necessary, appropriate and completed in an appropriate setting. Who will be setting the new rules? Today you can work with your carrier. Due to cost constraints, it may all move online. Medical treatments and the consequential billing are already very complex and will get even more complex. I am afraid the government will dictate the rules for eligible services and set reimbursements. The role of the professional agent or consultant will change. Will they continue to assist with purchasing decisions as well as the ser- vice and support many provide to employers today?

What are some solutions, and how can they
be implemented?

Knowing and understanding what is happening is so important today. Employers must stay informed. But that will not be easy. Things are moving very fast. Even though the full scope of the law is not to go into effect until 2014, there is a lot happening right now. For example, starting Sept. 23, (six months after the law was signed) those dependents up to age 26 must be offered coverage. Also starting Sept. 23, health plans can no longer have annual or lifetime limits within their benefit plans.

What can be expected in the future?

The law included more than 2,000 pages of text. The regulations are estimated to exceed three million pages. The regulation defining an eligible dependent child exceeds 120 pages of text. It should be quite clear numerous changes and a number of surprises are expected. All benefit plans, insurance companies and employers currently self-insuring their benefits will be required to pay at least 80 percent or 85 percent of equivalent premiums towards medical costs. Medical costs or claims may include direct payments for services and services ‘expected’ to improve the health of covered lives. This MLR (medical loss ratio) rule will apply to all insurance companies and employers self-insuring their benefit plan. As it reads today, any money available for claims not paid out during the policy year must be distributed as a rebate to the insureds of the plan and not back to the employer. Although promised to be available by July 1, the MLR regulations have not been released. This provision becomes effective Jan. 1, 2011.

Health care reform or health insurance reform, whatever you want to call it, will affect us all: large business, small business and individuals. And I do not see costs going down.


Drink Up: So you don’t slow down